Why Local NEWS?

Local NEWS outlets (TV, Radio, Newspapers) have been dying for two decades as advertisers fled to digital, and newsrooms shrunk - creating "NEWS DESERTS” in over 2,000 US counties.

This created 2 problems:
1) Locals have limited access to local news that matters, and is important to their community and
2) local advertisers need to use global platforms to reach locals, which can be costly and ineffective. (46% of Google searches are seeking local info).