The Local News Network offers a new business model to help small and rural news deserts regain momentum. The broadcast outlet produces individual news stories that air at various video displays across each market. The stories are packaged with local business advertisements, which LNN produces, or advertisers provide.
Durango, CO - Bert Carder, the COO of Local NEWS Network (LNN) recently contributed his thoughts to Startup Colorado on the challenges and business opportunities ahead with bringing back local news to small towns across the USA.
It’s no news that local news has been dying in slow motion for two decades. Successive technological and economic assaults have destroyed the for-profit business model that sustained local journalism for two centuries. Since 2005, more than one-fourth of the country’s newspapers have disappeared and half of the journalists let go, leaving residents in thousands of communities – inner-city neighborhoods, suburban towns and rural communities – in vast news deserts.
With small-town newspapers struggling across the country, some even closing their doors, a Durango entrepreneur sees an opportunity producing videos to help keep local news viable.
Laurie Sigillito’s Local NEWS Network began in Durango by producing 3- to 5-minute videos to air on Durango’s Spectrum Cable Channel 15 to fill the ample programming space remaining after the channel had aired four hours of news from KUSA-TV, NBC’s affiliate in Denver.
Durango, CO - Local NEWS Network (LNN) was one of 8 companies to attend the week long RVC HyperAccelerator between June 22nd-29th.
The workshop was led by a dozen RVC teachers and mentors from all over the country, and delivered over 50 hours of Zoom calls, concluding with a pitch to their investor network. The topics included Pitching, Exit Strategies, Valuations, Due Diligence, GTM Strategies, Financial Planning, and even Term Sheets.
June 2, 2020 - Durango, CO - Local NEWS Network (LNN) is 1 of 5 SW Colorado Companies chosen to go through the SCAPE 2020 Accelerator Program.
LNN launched in April 2019 with the goal to expand its profitable local news business model to 50 towns over the next 3 years. Local affiliates are able to bring back local news to their towns and provide an effective marketing platform for local businesses to reach locals, using the proprietary LNN news production process, local distribution platform and back office support.
May 21, 2020 - Durango, CO - Local NEWS Network (LNN) is 1 of 27 Colorado Companies approved for an Early Stage Capital and Retention award in the amount of $100,000 through the Advanced Industries (AI) Accelerator Program.
The Durango-based LNN, which has local Affiliate Partners in Durango, Telluride, Cortez and Pagosa Springs, will use this grant to expand their local news media platform to additional Colorado towns in the coming months. LNN is helping these towns create jobs, rebuild their local news with good news stories, help local businesses promote themselves locally and retain advertising dollars in their communities.
March 7, 2020 - Durango, CO - Local NEWS Network (LNN) announces its local news network platform is now reaching viewers in four locations across Southwest Colorado: Durango, Telluride, Montezuma County, and Pagosa Springs.
The Durango-based LNN, which launched in April 2019 has expanded into Telluride, Colorado and Montezuma County, Colorado in 2019 and recently added a fourth location in Pagosa Springs, Colorado. The company plans to add 4 more locations in 2020 and expand up to 50 locations in the next 36 months, creating 150 new jobs along the way.